Clients may come to The Kydd Group for advice at any of several points in the marketing process. Our full value is realized when we can participate as a partner - beginning with research, continuing with strategic planning, and then creating, executing and implementing the plan.
Our Core Competencies Strategic Marketing Marketing Consulting Sponsorship Marketing Special Events/Meetings/Conferences Marketing Promotions and Event Marketing Public Relations and Publicity Corporate Relations Programs Community Outreach	Fund Raising We also sell a line of ethnic greeting cards and posters. These are ideal fund-raising products for many organizations. Hundreds of non-profits across the country sell these beautiful items.

If the planning and program design process is pursued with full commitment and sophistication, it will cause an organization to think comprehensively about all possibilities--not to just produce one project at a time, but to evolve a master plan.

Our approach is to understand fully what it is our clients really want to achieve, to conduct our research, and to commit our minds to figuring it out. Our process often produces solutions that bring more opportunity to the organization than the scope of the original problem had defined.

Generally, the strategic plan directs a comprehensive, interrelated mix of marketing activities that are executed over a length of time such as:

• Research
• Marketing plan development
• Program & project development
• Creative concepts
• Communications
• Relationship marketing development
• Public relations and media activities

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How do you evaluate a sponsorship opportunity? How do you measure a successful sponsorship? How do you break through the clutter from other sponsors? How do you create the kind of impact you are really reaching for?

We have gained a national reputation for our expertise in sponsorship marketing. We assist organizations evaluate, plan, launch, execute and measure sponsorship programs.

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"The Plan. The timeline. The manuals. The signs. The concept. The invitations. The classes. The bags. The budget. The pens. The meetings. The speakers. The presentations. The evals. The travel schools. The floor plans. The menus. The sponsor. The venues. The photographer. The videographer. The early mornings. The late evenings. The anticipation. The subcommittees. The presenters. The support staff. The Raspberry Ladies. The teamwork. THE KYDD GROUP!!!!!" ~Kathy Jo Daley, Director of Sales, MLT Vacations

A TKG-planned event, meeting, or conference always has one common element: memorability. When an event meets its objectives, it's memorable and we expertly plan and execute every detail flawlessly and invisibly. Our experts are prepared to provide: Event design Content development Planning expertise On-site management Implementation Consulting General Motors Minority Dealer Development / Minority Dealer Association Profit Enhancement Program - Winter, 2000 For the General Motors Minority Dealer Development and Minority Dealer Association, The Kydd Group planned and implemented a week-long conference at The Aladdin Hotel and Casino in Las Vegas, Nevada. Over 500 attendees, comprised of dealers, service manager, vendors, sponsors, and members of the press benefited from the Profit Enhancement skills taught in workshops, break-out groups, seminars, and general sessions, while enjoying the ease of The Kydd Group's seamlessly integrated program. We were able to help our client by allowing them the freedom to worry about the objectives of the program - rather than the operational and administrative issues that are normally so time consuming. The week-long session concluded with a celebration--the 22nd Annual Scholarship Awards Banquet-which featured a light and sound show, multiple speakers and award presentation, slide shows and videos, and live music and dancing. By showcasing the individual members of the Minority Dealer Association in a video and surrounding attendees with images of stars, success, and empowerment, The Kydd Group conveyed the theme of the conference-"Reach for the stars - and you will become one!"--in a subtle, yet stylish manner. Multicultural Food and Hospitality Association (MFHA) "The Kydd Group has set the standard by which all of our events will be measured. They exceeded every expectation we had for our first event. Their quality and attention to detail eased all of my nervous anticipation so that I could focus on my duties at the conference. A Kydd Group event brings peace of mind." Gerry Fernandez, President, MultiCultural Foodservice and Hospitality Association.

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• Product Awareness - We lead the design and development of the product promotion programs; development of the customer base; design and execution of advertising, direct marketing, and community outreach events.
• Exhibit Setup- TKG helps clients with design and setup of product exhibits, whether for a single event on an on-going promotion.
• Product Demonstrations & Sampling- "Free" samples sell. Sometimes the best way to reach a customer is through in-store demonstrations, or sample "give-aways" at events. We develop effective promotions that will introduce your product quickly to new markets.

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• Media contacts -TKG possesses an impressive contact list of local and national editors and reporters. We build relationships with journalists the same way we do with our business partners - with open, honest and flexible communication.
• PR programs - We help clients design and build programs that include a full array of public relations opportunities...from intimate speaking engagements to creative major media events. The result is value-added broadcast and print coverage.
• Copywriting - TKG lends its ability and talent to assist programs and projects with just the right amount of creativity that "brings the message home," enthralls the audience and, helps move the product
• Speech writing - When the "write" words are needed for the right occasion, TKG can help you deliver the message you want and need for maximum effect - clear, concise and definitely to the point.

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When you want to reach the opinion leaders and community influencers or just need to be "in the know", The Kydd Group can help. Throughout the course of our business, we have come into contact with business and community leaders throughout the nation. Our network extends from coast to coast and through the upper echelons of numerous non-profit and for-profit organizations.

For instance, to help Miller Brewing Company develop a closer working relationship with its constituents in the African American media, The Messenger Awards, a national recognition program and special event, was created. Miller Brewing Company has sponsored this program for over 10 years and has set the standard of quality planning and execution with the National Newspaper Publishers Association. It has become one of the association's premier recognition programs.